Florence · The Journal
Florence Travel Blog
Local guides, insider tips and ideas for a better trip to Florence and Tuscany — written by the team that arranges private tours across the region.

Where to Photograph Florence: The Views That Work
The viewpoints worth the climb, the ones that disappoint, and why the photo of the Duomo is not taken from the Duomo.

Arezzo and Cortona: A Day Trip from Florence
Two hill towns in eastern Tuscany, visited in one day: Piero della Francesca in Arezzo, Etruscan Cortona above the Val di Chiana.

Boboli Gardens, Florence: What to See and How to Visit
The Medici gardens behind Palazzo Pitti: what to see, how long it takes, and the mistakes most visitors make.

A Private Chianti Wine Day from Florence: Antinori, Castles and a Long Lunch
Seven to eight hours, two estates and a long lunch. How a private Chianti wine day from Florence actually works, and the three mistakes that ruin…

Florence’s Finest: A Guide to the City’s 5-Star Luxury Hotels
Florence’s grandest hotels occupy the same real estate the city’s merchant princes once did — Renaissance palazzi on the Arno, frescoed salons, and rooftop terraces that…

Private Tuscan Cooking Class: Learn Handmade Pasta Like a Local
The fastest way to understand Tuscany is to cook it. A private cooking class here is not a tourist demonstration — it is a hands-on morning…

Luxury Shopping & Dining Guide: Florence & Tuscany
Your Florence concierge has one rule for the perfect Italian souvenir: buy it where it is made. In Florence and across Tuscany, that means alabaster carved…

Una notte a Firenze sotto Alessandro dei Medici
Il romanzo storico di Alexandre Dumas ambientato nella Firenze di Alessandro de’ Medici, con la nostra introduzione e un invito a scoprire i luoghi reali della…

Florence’s Luck Trail: Legends, Rites & Lucky Places Guide
A concierge-style journey through Florence’s most cherished symbols of good fortune — from Il Porcellino to hidden rites passed down for centuries.

Medici Intrigue: The Pazzi Conspiracy and Florence’s Darkest Hour
The true story of the Pazzi Conspiracy — the 1478 plot against the Medici that shook Renaissance Florence to its core.

Il Porcellino & Ponte Vecchio: Florence’s Luckiest Landmarks
The legends behind Florence’s most iconic lucky landmarks — Il Porcellino and Ponte Vecchio — and the rituals still practised today.

Haunted Palazzi: The Ghost Lore of Palazzo Vecchio and the Bargello
The centuries-old ghost lore surrounding Florence’s Palazzo Vecchio and the Bargello, born of real political history.
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